search query: @author Precourt, G. (ed.) / total: 3
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1.
A crisis of marketing conscience
Journal of Advertising Research
2011 : SEP, VOL. 51:3, p. 451-452
 2011 Precourt, G. (ed.)
2.
Editorial: The innovation issue
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 253-255
 2009 Precourt, G. (ed.)
3.
Why empirical generalizations matter
Journal of Advertising Research
2009 : JUN, VOL. 49:2, p. 113-114, 115-118
 2009 Precourt, G. (ed.)
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